This week, Awayter took part in EMPACK Spain, the leading packaging and innovation event, held at IFEMA Madrid. A key meeting point for the sector, where companies, institutions, and professionals come together to share vision, technology, and solutions that drive the transition toward more sustainable models.
From day one, we have been present at the Reuse Point stand – 8C49, alongside our partners at ES Reutiliza – Alliance for Reuse, and organizations such as AIMPLAS – Plastics Technology Institute, Capsa 2in1® and Retoornado, creating a shared space dedicated to reuse, sustainability, and the circular economy.
IoT Technology Powering Sustainability
During the event, attendees had the opportunity to learn how Awayter drives reuse and resource optimization through its IoT platform, Awayter Connect. A solution designed to help organizations monitor processes, improve operational efficiency, and move toward a smarter and more sustainable industry.
EMPACK provided the ideal setting to showcase how technology can become a strategic ally in making circular models viable, delivering data, traceability, and scalability.
Technology as a Driver of Circular Models
As part of the event, our co-founder, CEO, and CTO, Eudald Bover Capdevila, took part in the roundtable discussion titled “Spain’s Great Opportunity to Lead Reuse in Europe.” During his intervention, he shared his perspective on the key role of technology in the development of circular models, highlighting three fundamental pillars:
Economic and operational efficiency
For a circular model to be adopted, it must deliver real cost savings. Technology enables processes to scale, resources to be optimized, and costs to be reduced for both businesses and consumers.
Ease of use
The adoption of new habits requires intuitive solutions. Technological innovation must make change easier and remove barriers to encourage reuse in a natural way.
Metrics and education
Measurement is essential. Digitalization makes it possible to quantify both economic and environmental impact, ensure traceability, and clearly communicate the benefits of circular models—while also supporting awareness and education.
Connecting ideas, technology, and sustainability
Participating in EMPACK Spain has been an excellent opportunity to connect ideas, share knowledge, and strengthen partnerships across the ecosystem. At Awayter, we firmly believe that technology is a key strategic ally in driving a more efficient, sustainable future with real impact.
We continue to work on developing solutions that help companies move toward robust, measurable, and scalable circular models.
