{"id":16135,"date":"2026-04-30T10:56:12","date_gmt":"2026-04-30T08:56:12","guid":{"rendered":"https:\/\/awayter.com\/?p=16135"},"modified":"2026-04-30T11:15:50","modified_gmt":"2026-04-30T09:15:50","slug":"new-image-same-purpose-driving-the-industry-of-the-future","status":"publish","type":"post","link":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/","title":{"rendered":"New image, same purpose: driving the industry of the future"},"content":{"rendered":"<p data-start=\"81\" data-end=\"364\">At Awayter, we are experiencing a key moment that reflects our evolution and the path we continue to build alongside the industrial sector. In an increasingly dynamic and demanding environment, we are driven to move forward, innovate, and create new opportunities through technology.<\/p>\n<p data-start=\"366\" data-end=\"421\">In this context, we present our new corporate identity.<\/p>\n<p data-start=\"477\" data-end=\"540\"><div class=\"su-youtube su-u-responsive-media-yes\"><iframe width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/9XaFvnTy0VU?autohide=2&amp;autoplay=0&amp;mute=0&amp;controls=1&amp;fs=1&amp;loop=0&amp;modestbranding=0&amp;rel=1&amp;showinfo=1&amp;theme=dark&amp;wmode=&amp;playsinline=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div>\n<p data-start=\"481\" data-end=\"745\">It is a stronger, more technological identity aligned with who we are today as a company. A brand evolution that goes beyond aesthetics, reflecting our ability to adapt, our ongoing commitment to innovation, and the pursuit of excellence we bring to every project.<\/p>\n<p data-start=\"747\" data-end=\"776\">Our purpose remains the same.<\/p>\n<p data-start=\"778\" data-end=\"1129\">We support industrial machinery manufacturers in their digital transformation journey, helping them connect their equipment and turn it into intelligent, efficient assets ready for the challenges of the future. Through our IoT solutions, we enable a new way of understanding industrial operations: more connected, more efficient, and more sustainable.<\/p>\n<p data-start=\"1131\" data-end=\"1309\">This rebranding goes beyond a visual change. It represents a new stage of growth, a more ambitious vision, and a strong commitment to the digitalization of the industrial sector.<\/p>\n<p data-start=\"1311\" data-end=\"1448\">We continue to move forward together with our clients and partners, building the future of industry through technology and collaboration.<\/p>\n<p data-start=\"1450\" data-end=\"1477\" data-is-last-node=\"\" data-is-only-node=\"\">This is just the beginning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Awayter, we are experiencing a key moment that reflects our evolution and the path we continue to build alongside the industrial sector. In an increasingly dynamic and demanding environment, we are driven to move forward, innovate, and create new opportunities through technology. In this context, we present our new corporate identity. It is a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-16135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New image, same purpose: driving the industry of the future - Awayter<\/title>\n<meta name=\"description\" content=\"At Awayter, we are experiencing a key moment that reflects our evolution and the path we continue to build alongside the industrial sector. In an\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New image, same purpose: driving the industry of the future - Awayter\" \/>\n<meta property=\"og:description\" content=\"At Awayter, we are experiencing a key moment that reflects our evolution and the path we continue to build alongside the industrial sector. In an\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Awayter\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T08:56:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T09:15:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awayter.com\/wp-content\/uploads\/2026\/04\/cartro-pluma-gateway_v2-e1777539545257.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2268\" \/>\n\t<meta property=\"og:image:height\" content=\"1701\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/new-image-same-purpose-driving-the-industry-of-the-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/new-image-same-purpose-driving-the-industry-of-the-future\\\/\"},\"author\":{\"name\":\"Tina\",\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/#\\\/schema\\\/person\\\/6c222bb391d3a38b4396d3cab0bedab6\"},\"headline\":\"New image, same purpose: driving the industry of the future\",\"datePublished\":\"2026-04-30T08:56:12+00:00\",\"dateModified\":\"2026-04-30T09:15:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/new-image-same-purpose-driving-the-industry-of-the-future\\\/\"},\"wordCount\":222,\"publisher\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/new-image-same-purpose-driving-the-industry-of-the-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/awayter.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cartro-pluma-gateway_v2-e1777539545257.jpg\",\"articleSection\":[\"IoT\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/new-image-same-purpose-driving-the-industry-of-the-future\\\/\",\"url\":\"https:\\\/\\\/awayter.com\\\/en\\\/new-image-same-purpose-driving-the-industry-of-the-future\\\/\",\"name\":\"New image, same purpose: driving the industry of the future - Awayter\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/new-image-same-purpose-driving-the-industry-of-the-future\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/new-image-same-purpose-driving-the-industry-of-the-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/awayter.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cartro-pluma-gateway_v2-e1777539545257.jpg\",\"datePublished\":\"2026-04-30T08:56:12+00:00\",\"dateModified\":\"2026-04-30T09:15:50+00:00\",\"description\":\"At Awayter, we are experiencing a key moment that reflects our evolution and the path we continue to build alongside the industrial sector. In an\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/new-image-same-purpose-driving-the-industry-of-the-future\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/awayter.com\\\/en\\\/new-image-same-purpose-driving-the-industry-of-the-future\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/new-image-same-purpose-driving-the-industry-of-the-future\\\/#primaryimage\",\"url\":\"https:\\\/\\\/awayter.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cartro-pluma-gateway_v2-e1777539545257.jpg\",\"contentUrl\":\"https:\\\/\\\/awayter.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cartro-pluma-gateway_v2-e1777539545257.jpg\",\"width\":2268,\"height\":1701,\"caption\":\"Nuevo logotipo de Awayter\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/new-image-same-purpose-driving-the-industry-of-the-future\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/awayter.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New image, same purpose: driving the industry of the future\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/awayter.com\\\/en\\\/\",\"name\":\"Awayter\",\"description\":\"Soluciones IoT para fabricantes de  maquinaria industrial\",\"publisher\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/awayter.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/#organization\",\"name\":\"Awayter\",\"alternateName\":\"Awayter\",\"url\":\"https:\\\/\\\/awayter.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/websden-testing.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/logo-awayter-Principal.svg\",\"contentUrl\":\"https:\\\/\\\/websden-testing.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/logo-awayter-Principal.svg\",\"width\":429,\"height\":140,\"caption\":\"Awayter\"},\"image\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/awayter-iot-solutions\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/awayter.com\\\/en\\\/#\\\/schema\\\/person\\\/6c222bb391d3a38b4396d3cab0bedab6\",\"name\":\"Tina\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New image, same purpose: driving the industry of the future - Awayter","description":"At Awayter, we are experiencing a key moment that reflects our evolution and the path we continue to build alongside the industrial sector. In an","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/","og_locale":"en_US","og_type":"article","og_title":"New image, same purpose: driving the industry of the future - Awayter","og_description":"At Awayter, we are experiencing a key moment that reflects our evolution and the path we continue to build alongside the industrial sector. In an","og_url":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/","og_site_name":"Awayter","article_published_time":"2026-04-30T08:56:12+00:00","article_modified_time":"2026-04-30T09:15:50+00:00","og_image":[{"width":2268,"height":1701,"url":"https:\/\/awayter.com\/wp-content\/uploads\/2026\/04\/cartro-pluma-gateway_v2-e1777539545257.jpg","type":"image\/jpeg"}],"author":"Tina","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tina","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/#article","isPartOf":{"@id":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/"},"author":{"name":"Tina","@id":"https:\/\/awayter.com\/en\/#\/schema\/person\/6c222bb391d3a38b4396d3cab0bedab6"},"headline":"New image, same purpose: driving the industry of the future","datePublished":"2026-04-30T08:56:12+00:00","dateModified":"2026-04-30T09:15:50+00:00","mainEntityOfPage":{"@id":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/"},"wordCount":222,"publisher":{"@id":"https:\/\/awayter.com\/en\/#organization"},"image":{"@id":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/#primaryimage"},"thumbnailUrl":"https:\/\/awayter.com\/wp-content\/uploads\/2026\/04\/cartro-pluma-gateway_v2-e1777539545257.jpg","articleSection":["IoT"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/","url":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/","name":"New image, same purpose: driving the industry of the future - Awayter","isPartOf":{"@id":"https:\/\/awayter.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/#primaryimage"},"image":{"@id":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/#primaryimage"},"thumbnailUrl":"https:\/\/awayter.com\/wp-content\/uploads\/2026\/04\/cartro-pluma-gateway_v2-e1777539545257.jpg","datePublished":"2026-04-30T08:56:12+00:00","dateModified":"2026-04-30T09:15:50+00:00","description":"At Awayter, we are experiencing a key moment that reflects our evolution and the path we continue to build alongside the industrial sector. In an","breadcrumb":{"@id":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/#primaryimage","url":"https:\/\/awayter.com\/wp-content\/uploads\/2026\/04\/cartro-pluma-gateway_v2-e1777539545257.jpg","contentUrl":"https:\/\/awayter.com\/wp-content\/uploads\/2026\/04\/cartro-pluma-gateway_v2-e1777539545257.jpg","width":2268,"height":1701,"caption":"Nuevo logotipo de Awayter"},{"@type":"BreadcrumbList","@id":"https:\/\/awayter.com\/en\/new-image-same-purpose-driving-the-industry-of-the-future\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/awayter.com\/en\/"},{"@type":"ListItem","position":2,"name":"New image, same purpose: driving the industry of the future"}]},{"@type":"WebSite","@id":"https:\/\/awayter.com\/en\/#website","url":"https:\/\/awayter.com\/en\/","name":"Awayter","description":"Soluciones IoT para fabricantes de  maquinaria industrial","publisher":{"@id":"https:\/\/awayter.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/awayter.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/awayter.com\/en\/#organization","name":"Awayter","alternateName":"Awayter","url":"https:\/\/awayter.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/awayter.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/websden-testing.com\/wp-content\/uploads\/2025\/12\/logo-awayter-Principal.svg","contentUrl":"https:\/\/websden-testing.com\/wp-content\/uploads\/2025\/12\/logo-awayter-Principal.svg","width":429,"height":140,"caption":"Awayter"},"image":{"@id":"https:\/\/awayter.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/awayter-iot-solutions\/"]},{"@type":"Person","@id":"https:\/\/awayter.com\/en\/#\/schema\/person\/6c222bb391d3a38b4396d3cab0bedab6","name":"Tina"}]}},"_links":{"self":[{"href":"https:\/\/awayter.com\/en\/wp-json\/wp\/v2\/posts\/16135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awayter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awayter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awayter.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/awayter.com\/en\/wp-json\/wp\/v2\/comments?post=16135"}],"version-history":[{"count":1,"href":"https:\/\/awayter.com\/en\/wp-json\/wp\/v2\/posts\/16135\/revisions"}],"predecessor-version":[{"id":16140,"href":"https:\/\/awayter.com\/en\/wp-json\/wp\/v2\/posts\/16135\/revisions\/16140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/awayter.com\/en\/wp-json\/wp\/v2\/media\/16125"}],"wp:attachment":[{"href":"https:\/\/awayter.com\/en\/wp-json\/wp\/v2\/media?parent=16135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awayter.com\/en\/wp-json\/wp\/v2\/categories?post=16135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awayter.com\/en\/wp-json\/wp\/v2\/tags?post=16135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}