{"id":11852,"date":"2025-11-02T11:40:00","date_gmt":"2025-11-02T11:40:00","guid":{"rendered":"https:\/\/websden-testing.com\/awayter-impulsa-la-sostenibilitat-en-el-turisme-blau-amb-aware\/"},"modified":"2025-11-02T11:40:00","modified_gmt":"2025-11-02T11:40:00","slug":"awayter-impulsa-la-sostenibilitat-en-el-turisme-blau-amb-aware","status":"publish","type":"post","link":"https:\/\/awayter.com\/ca\/awayter-impulsa-la-sostenibilitat-en-el-turisme-blau-amb-aware\/","title":{"rendered":"Awayter impulsa la sostenibilitat en el turisme blau amb AWARE"},"content":{"rendered":"

El passat 20 d’octubre<\/strong>, Awayter va participar en la II Trobada amb la Mar<\/strong>, celebrada a Palma de Mallorca<\/strong> i organitzada pel Cl\u00faster Mar\u00edtim de les Illes Balears<\/strong>. Un esdeveniment que va reunir representants institucionals, l\u00edders empresarials i experts del sector mar\u00edtim per reflexionar i avan\u00e7ar entorn de l’economia blava<\/strong> i el desenvolupament sostenible. <\/p>\n

El nostre Cofundador, CEO i CTO, Eudald Bover Capdevila<\/strong>, va formar part d’aquesta jornada de di\u00e0leg i intercanvi de coneixement, centrada en els principals reptes i oportunitats del turisme blau.<\/p>\n

Una trobada estrat\u00e8gica per a l’economia blava<\/h3>\n

La jornada es va estructurar al voltant de tres grans eixos que van marcar el debat i les propostes de futur:<\/p>\n

El Manifest d’Economia Blava<\/h4>\n

La trobada es va iniciar amb la presentaci\u00f3 del Manifest d’Economia Blava<\/strong>, a c\u00e0rrec de Javier Garat P\u00e9rez<\/strong>, president del Cl\u00faster Mar\u00edtim Espa\u00f1ol, juntament amb l’adhesi\u00f3 institucional al mateix. Un pas clau per refor\u00e7ar el comprom\u00eds col\u00b7lectiu amb un model de desenvolupament m\u00e9s sostenible i responsable. <\/p>\n

El turisme blau com a motor de sostenibilitat<\/h4>\n

El turisme blau<\/strong> va ser un dels eixos centrals de la trobada, ja que es tracta d’un sector estrat\u00e8gic dins de l’economia blava. Aquest bloc es va abordar en dues parts: <\/p>\n

    \n
  • Una taula de cl\u00fasters regionals<\/strong>, amb la participaci\u00f3 de representants de diferents territoris i entitats del sector.<\/li>\n
  • La presentaci\u00f3 de les l\u00ednies estrat\u00e8giques de treball en turisme blau<\/strong>, a c\u00e0rrec de Rosario S\u00e1nchez Grau<\/strong>, Secret\u00e0ria d’Estat de Turisme.<\/li>\n<\/ul>\n

    Tots dos espais van permetre analitzar el paper del turisme com a impulsor de sostenibilitat, innovaci\u00f3 i desenvolupament territorial.<\/p>\n

    Cooperaci\u00f3 blava i experi\u00e8ncies d’\u00e8xit<\/h4>\n

    El bloc dedicat a la cooperaci\u00f3 blava<\/strong> va arrencar amb la intervenci\u00f3 d’Iolanda Piedra Ma\u00f1es<\/strong>, presidenta del Cl\u00faster Mar\u00edtim de les Illes Balears, seguida del lliurament de la Placa de Reconeixement al pa\u00eds convidat, Ge\u00f2rgia<\/strong>.<\/p>\n

    Posteriorment va tenir lloc la Taula Experi\u00e8ncia Eurorregi\u00f3<\/strong>, moderada per Mercedes Tarraz\u00f3n<\/strong>, amb la participaci\u00f3 de Clara Bartra<\/strong> i del nostre representant Eudald Bover Capdevila<\/strong>. Durant aquesta sessi\u00f3, Eudald va presentar el cas d’\u00e8xit AWARE<\/strong>, l’estaci\u00f3 intel\u00b7ligent d’aigua instal\u00b7lada a l’Urban Hostel Mallorca<\/strong>. <\/p>\n

    AWARE: tecnologia al servei del turisme sostenible<\/h3>\n

    AWARE<\/strong> \u00e9s un sistema intel\u00b7ligent de dispensaci\u00f3 d’aigua que elimina l’\u00fas d’aigua embotellada mitjan\u00e7ant tecnologia digital<\/strong>, sistemes escalables<\/strong> i un enfocament basat en la reutilitzaci\u00f3<\/strong> i el monitoratge intel\u00b7ligent<\/strong>. Una soluci\u00f3 que contribueix activament a reduir residus pl\u00e0stics i a fomentar pr\u00e0ctiques m\u00e9s sostenibles en el sector tur\u00edstic. <\/p>\n

    El bloc es va tancar amb la presentaci\u00f3 del projecte Blue Ecosystem<\/strong> i la Cooperaci\u00f3 Territorial en el M\u00f3n Blau<\/strong>, presidit per Javier Arnau<\/strong>, CEO de Navalia.<\/p>\n

    \n

    Compromesos amb un turisme m\u00e9s sostenible i responsable<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    El passat 20 d’octubre, Awayter va participar en la II Trobada amb la Mar, celebrada a Palma de Mallorca i organitzada pel Cl\u00faster Mar\u00edtim de les Illes Balears. Un esdeveniment que va reunir representants institucionals, l\u00edders empresarials i experts del sector mar\u00edtim per reflexionar i avan\u00e7ar entorn de l’economia blava i el desenvolupament sostenible. El […]<\/p>\n","protected":false},"author":4,"featured_media":11853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"\nAwayter impulsa la sostenibilitat en el turisme blau amb AWARE - Awayter<\/title>\n<meta name=\"description\" content=\"Awayter participa en la II Trobada amb la Mar i presenta AWARE, la seva soluci\u00f3 intel\u00b7ligent per impulsar la sostenibilitat en el turisme blau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awayter.com\/ca\/awayter-impulsa-la-sostenibilitat-en-el-turisme-blau-amb-aware\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Awayter impulsa la sostenibilitat en el turisme blau amb AWARE - Awayter\" \/>\n<meta property=\"og:description\" content=\"Awayter participa en la II Trobada amb la Mar i presenta AWARE, la seva soluci\u00f3 intel\u00b7ligent per impulsar la sostenibilitat en el turisme blau.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awayter.com\/ca\/awayter-impulsa-la-sostenibilitat-en-el-turisme-blau-amb-aware\/\" \/>\n<meta property=\"og:site_name\" content=\"Awayter\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-02T11:40:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awayter.com\/wp-content\/uploads\/2026\/01\/Eudald_Awayter_Encuentro_Con_La_Mar-e1768909644661.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1164\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/awayter.com\\\/ca\\\/awayter-impulsa-la-sostenibilitat-en-el-turisme-blau-amb-aware\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/ca\\\/awayter-impulsa-la-sostenibilitat-en-el-turisme-blau-amb-aware\\\/\"},\"author\":{\"name\":\"Tina\",\"@id\":\"https:\\\/\\\/awayter.com\\\/ca\\\/#\\\/schema\\\/person\\\/6c222bb391d3a38b4396d3cab0bedab6\"},\"headline\":\"Awayter impulsa la sostenibilitat en el turisme blau amb AWARE\",\"datePublished\":\"2025-11-02T11:40:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/ca\\\/awayter-impulsa-la-sostenibilitat-en-el-turisme-blau-amb-aware\\\/\"},\"wordCount\":501,\"publisher\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/awayter.com\\\/ca\\\/awayter-impulsa-la-sostenibilitat-en-el-turisme-blau-amb-aware\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/awayter.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Eudald_Awayter_Encuentro_Con_La_Mar-e1768909644661.jpg\",\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/awayter.com\\\/ca\\\/awayter-impulsa-la-sostenibilitat-en-el-turisme-blau-amb-aware\\\/\",\"url\":\"https:\\\/\\\/awayter.com\\\/ca\\\/awayter-impulsa-la-sostenibilitat-en-el-turisme-blau-amb-aware\\\/\",\"name\":\"Awayter impulsa la sostenibilitat en el turisme blau amb AWARE - 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